The TV times was first published in 1955,  becoming a national magazine in 1969. Before that a number of the regional ITV companies, namely; Westward Television, Scottish Television, Tyne Tees Television, Ulster Television, TWW and Teledu Cymru, had their own listings magazines. The Midlands originally published their own edition of the TV Times listing ATV and ABC programmes only, but an alternative listings magazine for the Midlands called TV World existed from 1964-69. The TV Times although national was published on a regional basis, each addition reflecting the listings for that individual area, always including a schedule for overlapping areas.
If you were lucky enough to be able to receive another ITV company, you often had a choice of viewing, mostly the choice was between films in the afternoon or late at night, quite a treat in the days before multi-channel broadcasting.
In November 1982, Channel 4, Britain’s second commercial Television station started, and, at the time, it was funded by ITV, its listings were carried in the TV Times.    
 

TV Times Logo

In 1991 television listings were deregulated and the TV Times was able to publish listings for BBC Radio and Television and other cable services.
Likewise the Radio Times (the BBC listings publication which started in 1923) was able to publish ITV programme listings. Soon many cheaper and in fearer publications followed; the monopoly of the TV listings was over.
It's worth mentioning that Channel Television ( The ITV franchise for the Channel Islands)  continued to publish its own listings magazine until 1991 (the company thought it might go under without the revenue from its own listings  magazine).
 

  
  

Click for Bigger Image 

TV Times Leslie Crowther and Lena zaveroni
Diana Dors On TV Times
TV Times Morcambe and Wise
TV Times August 1971
TV Times Les Dawson Diana Dors Sez Lez
TV Times August 1977
TV TIMES ENA SHARPLES CORONATION STREET
TV TIMES BLAKEY ON THE BUSES
TV TIMES DECEMBER 1974
TV TIMES FEBRUARY 1978
CHRISTMAS TV TIMES SYD JAMES  BARBARA WINDSOR
TV TIMES ON THE BUSES SOUVENIR SPECIAL
TV TIMES JULY 1975 TWIGGY
TV TIMES JULY 1977
TV TIMES KEN DODD MARCH 1971
TV TIMES DENIS WATERMAN
TV TIMES PRINCESS ANNE MAY 1975
TV TIMES DAVID JANSENN MAY 1979
TV TIMES PAUL NEWMAN NOVEMBER 1971
TV TIMES UPSTAIRS DOWNSTAIRS NOVEMBER 1973
TV TIMES EAMON ANDREWS THIS IS YOUR LIFE NOVEMBER 1977
TV Times Election Edition October 1974
TV TIMES ROBERT WAGNER SEPTEMBER 1977
TV TIMES TOMMY COOPER SEPTEMBER 1974 EMERGENCY EDITION
TV TIMES THE HANGED MAN COLIN BLAKELY
TV TIMES LESLIE CROWTHER SYVIA SIMS
TV TIMES BENNY HILL
TV TIMES BOB HOPE
TV TIMES SHERLOCK HOLMES
TV TIMES LOVE THY NEIGHBOUR
TV TIMES BERNARD MANNING
TV TIMES PETULA CLARK
TV TIMES BABARA WINDSOR  WORLDS STRONGEST MAN
TV TIMES SEX IN THE SUBURBS
TV TIMES 200TH DERBY EDITION
TV TIMES THE MALLENS
TV TIMES IN THE BUSES
TV TIMES REG VARNEY
TV TIMES THE NEW AVENGERS
TV TIMES RICHARD GREENE ROBIN HOOD

Listen here 

 Listen via

tunein

here