The Business of Video Podcasts: Creating Useful and Engaging Content

Marketing has never been as diverse as it is now. With podcasts, video podcasts, social media, and the Internet accessible from virtually every corner of the world, you can reach markets millions of miles away from you. Video podcasts, in particular, are offering a unique way to reach your market. These are an engaging series of videos that talk about anything under the sun. But when it comes to your business, you’ll want to build a niche. You’ll want to talk about topics that will directly impact the revenue-making abilities of your business.

The problem is that video podcast is a fairly new concept and people don’t know what to do with it yet. While things may be overwhelming at first, remember that this is something you do for your audience. Focus on giving your audience what it wants to hear and see, and you’ll never go wrong. That is the core of every good video podcast.

Develop a Concept

Think of these three things when developing a concept. You should be entertaining to your guests. Your theme should be flexible enough to allow for more content to be created. Lastly, you have to educate your audience and move them down the sales funnel. Everything begins with the concept of your video podcast. Are you going to do interviews or are you going to show the behind-the-scenes processes in your business?

Look at your competitors. What are they doing? Can you build on what they’re already doing? Perhaps, looking at what they do will lead you to great and fresh ideas.

Prepare Your Studio and Equipment

It can be daunting to think about needing video and audio equipment. The choices are vast but being resourceful and creative will help you in this predicament. You can also look for event companies that can either rent out the needed equipment or provide the supplies you might need for your podcast. Many of these companies have set up booths and studios that you can rent by the hour, or they can set one up in your office or home.

Once you have your setup, you can begin thinking about what topics to talk about, or even who to interview for the podcast. Remember that your podcast has to be engaging from the first second. With so many options on the Internet right now, you need to get your viewers’ attention for your podcast to be successful. The question is, how do you go about making your podcast entertaining and informative at the same time?

Talk About What You’re Interested In

video podcast

Dead air is a no-no in any kind of broadcast—Internet podcast, radio, and TV. You can prevent that from happening if you know what you’re talking about and you are talking about what you’re interested in. It can be so easy to get lost in the myriad of things happening around you. Some may think they have to talk about the latest industry trends or current events. Your video podcast can be a form of escape. It doesn’t need to be formatted like the news. Talk about what’s important to you, and the audience will naturally gravitate towards the podcast.

Focus on Your Audience

You cannot please everyone with your content. What you can do is create content exclusively for a market you want to reach. Identify a target audience. Get to know them. Produce content that will appeal to them. You can research on the Internet by joining online forums and groups. Part of getting to know your audience is talking with them and finding out about their interests and passions.

Accept Feedback from Your Guests

While the video podcast is ongoing, you can start to accept feedback, questions, and comments from your audience. Make sure there’s a dedicated space for this on whatever platform you are using. You can then begin reading these comments and questions on-air, so you can share insights with each other. Engaging content results in an engaged audience. The more appealing your topics are, the more you will find your audience tuning in to your every session.

Video podcasts are the future of content and digital marketing. You need to transition to this type of content marketing if you want your business to survive. Engaging, entertaining, and informative content will build trust and confidence. Over time, these are going to make your business competitive. Not to mention, you will be at par with your competitors, many of whom are building their defenses against the onslaught of digitization in the field of marketing.

About the Author

Share this post

Scroll to Top