When it comes to branding, product photography isn’t usually the first thing that comes to an entrepreneur’s mind. The focus will be on logos, taglines, colors, and themes as these elements are used to represent a brand or a company in their online and offline marketing efforts.
However, content consumption habits are growing and a majority of people go online to consume content. With the amount of visual content being shared through various platforms like Facebook, Instagram, Pinterest, Twitter, and more, there’s no question that visual content will be in for a very long time.
Now when it comes to businesses and branding, it involves more than just point and shoot. It’s more than just posting a product online hoping that it looks pretty enough to catch a potential client’s eye. This is where product photography comes in.
What is Product Photography?
Product photography is a kind of commercial photography that aims to capture an image that represents the product and the brand in a way that the target audience will find attractive. The aim is to produce pictures that stand out and sell.
The initial purpose of product photography is to make a product stand out and sell. To attract customers from point A, which is awareness, to point B, which is making a purchase. Professional product photography services make sure that all the aspects of an image are on point — from composition, theme, balance, rhythm, and other elements that are included in the photo. At the end of the day, you will get product photos that represent your brand and speaks to the audience as well.
Why is product photography important?
Photography has been around for years but it’s more important today where people are consuming content nonstop. If a picture’s worth a thousand words then it’s best to make sure that you’re conveying all the right words to your audience.
- It makes the product stand out from competitors
- Puts your product in context and helps potential clients to know how a product is used
- Makes your site more attractive and enticing
- A good way to show your customers why they should buy your product
- It draws in followers and can make your account more enticing if you’re doing social media
Product photography can increase sales when done right
In numbers, studies show that press releases that have relevant images have an average of 15 percent more online views compared to those without, while 60 percent of consumers say they prefer to reach out to businesses whose listing includes photos. Needless to say, the product image is very important for shoppers, online or otherwise, when making a purchase decision.
It’s important to study the trends, the product itself, and the buyers as well. Then compose the image in a way that coincides with the buyer’s mindset so that it entices them to know more about the product.
There are professionals who offer product photography services for all your needs. Whether it’s online and print catalogs, product advertising, or social media posting. They specialize not only in taking beautiful photos but strategizing and planning the theme and process of the shoot as well.
Equipped with powerful lenses and cameras that can capture fine details, you can have high-resolution images that will both capture the attention of your audience and convert that attention to sales.